William has developed a distinctive style that puts his passion for performance into cinematic fantasy worlds, an expert at bringing the fantasy to the everyday. With 14 years of hands on experience directing CGI driven adverts for The Mill in addition to a 10 year career directing big budget fantasy TV shows for Netflix, Apple and HBO.

This unique skill set in both high end CGI and performance driven story telling has seen him work with a portfolio of iconic brands in advertising, such as Cartier, Google, Harry Potter, Ford, Energizer and Pepsi, as recognised by Cannes Lions and Cleo awards.

His feature film debut ‘Gwen’ premiered at the Toronto International Film Festival, winning two BAFTAs at The British Academy Cymru Awards. William has multiple further features in development with studios and streamers.