Serge, originally a Bronx native and son to immigrant parents, moved to LA in 2015 to direct for Jordan. For five years he directed the brand’s content films across all brand channels, while at the same time developing his voice directing hip hop music videos.

He has had the privilege of collaborating with some of the world’s greatest streetwear and sports icons. The late Virgil Abloh and Neymar Jr. were two highlights, but he’s worked with Zion Williamson, Chris Paul, Ghetto Gastro, Russell Westbrook, Nigel Sylvester, Edison Chen and many other sports, fashion and music celebrities. He has also directed and photographed for brands such as Meta, Instagram, Google and The North Face, among others.