Charlie Sarsfield

Director. Photographer. Music. Lifestyle. Sport. Talent collaborator delivering cinematic visuals.
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Charlie is an award-winning Director and Photographer, as well as a successful Creative Director, known for his distinctive visual language and ability to draw out raw, authentic performances. Working across music, fashion, sport, and lifestyle, he has built a reputation as one of the most in-demand directors of the moment.

He maintains long-term creative collaborations with leading cultural figures including Yungblud and Maya Jama, shaping bold and cohesive visual identities that resonate globally.

Charlie’s recent work includes Yungblud’s ‘Zombie’ music video featuring Florence Pugh; a visually rich and emotionally charged film that highlights his talent for crafting immersive, character-driven worlds. His portfolio also features collaborations with globally renowned artists such as Billie Eilish, Lewis Capaldi, Stormzy, Cat Burns, Sam Fender, and Rita Ora, alongside major brands including Land Rover, McDonald’s, Levi’s, Nike, Expedia, Rimmel, and Puma.

His latest charity commercial for Bed Bank, Wrong Side of the Bed, was awarded Gold at the British Arrows, further cementing his status as a leading voice in contemporary filmmaking.

With a foundation in photography, Charlie brings a sophisticated approach to lighting and composition, ensuring every frame feels meticulously crafted. Combined with his ability to put talent at ease and his vibrant presence on set, his work consistently delivers both visual impact and emotional authenticity.