After assisting some of the top directors in the industry, Jacob seamlessly moved into the world of commercials, music videos and content. His real passion lies in creating thought-provoking narrative. Jacob’s work is all about constructing feeling, affecting audiences, that in turn effects emotion, touching on nuance and bringing about something that ultimately feels real, yet unexpected. Commercially, Jacob has created work for McDonalds, Nike, Facebook/Instagram and won a Fubiz award for his work with Guinness. He created Western Unions recent global campaign as well as having his first documentary featured on BBC iPlayer. More recently, he was featured in Pitch Magazine’s New Talent issue.