Iona is responsible for developing and creating brilliant, engaging original content for platforms and brands. Iona joined Untold Studios from Kyra TV where she was Creative Director and Vice President of Development. Iona was responsible for developing new IP and launching original content across the network, including NAYVA, an original non-scripted show. Previously Iona helped launch VICE Media Group’s video-driven travel & lifestyle division Amuse, and spent time as a Senior Content Strategist at Adidas. Iona led the award winning campaign for StellaSport (by Stella McCartney and Adidas).
Iona works with digital platforms to build franchises with loyal audiences online, which are leveraged for new and integrated branded sponsorship opportunities, as well as licensing formats and original shows to platforms, such as YouTube, Spotify Originals, Facebook Watch and Channel 4.